Yefikr design created by Ethiopian designer Fikirte Addis is looking at increasing overseas sales. (BBC)
By James Jeffrey
Addis Ababa, Ethiopia — Ethiopian fashion designer Fikirte Addis kneels down and wraps a tape measure around the waist of a customer, before scribbling on a piece of paper on which the outline of a flowing gown takes shape.
The customer, Rihana Aman, owns a cafe in the capital, Addis Ababa, and went to Ms Fikirte’s shop in the city, Yefikir Design, for a wedding dress fitting.
The dress, however, is actually for her sister, who lives and works in London, but will soon return to her homeland with her English fiance.
Ms Rihana explains how she shares her sister’s figure, and that the cotton dress will be ready for when her sister arrives back for her “melse”, the Ethiopian wedding ceremony.
“I love the traditional aspect of the clothing,” Ms Rihana says of why she chose Yefikir. “So many dresses now are too modern, and use fabrics that lose what it means to be Ethiopian.”
Read more at BBC News.
—
Related:
Ethiopia Sees Output From Africa’s Biggest Power Plant by 2015 (Bloomberg)
Join the conversation on Twitter and Facebook.
