President Bush Names Bethlehem Alemu Pink Ribbon Red Ribbon Ambassador

Bethlehem Tilahun Alemu (left), President George W. Bush greets Ethiopian First Lady Roman Tesfaye at the US-Africa Leaders’ Summit in Washington, D.C. on Wed., August 6th, 2014. (Photos: U.S. Embassy)

Tadias Magazine
By Tadias Staff

Published: Monday, August 11th, 2014

New York (TADIAS) — Last week during the inaugural US-Africa Leaders’ Summit in Washington, D.C., former President George W. Bush convened First Spouses from across Africa, where he announced the launch of his global health initiative Pink Ribbon Red Ribbon in Ethiopia and Namibia focusing on preventing cervical cancer, which is the most common type of cancer in females in Ethiopia and the second most common in Namibia.

At the gathering held on Wednesday, August 6th entitled Investing in Our Future, “an event to complement President Obama’s hosting of heads of state and government from the continent,” Bush also introduced the first group of “Ambassadors for the public-private partnership” including Bethlehem Alemu, Founder and Managing Director, soleRebels (Ethiopia); Strive Masiyiwa, Founder and Chairman, Econet Wireless (originally from Zimbabwe); Ambassador Gertrude Ibengwe Mongella, stateswoman (Tanzania); and Isha Sesay, Anchor and Correspondent, CNN International (United Kingdom/Sierra Leone).

“The members of the group will use their personal platforms and networks to encourage social change, public support, and national policies to eliminate cervical cancer,” the George W. Bush Institute said in a press release. “They will also join with Pink Ribbon Red Ribbon partners to spread positive messages that empower and drive women to seek care for themselves and their daughters, including screening, treatment, and vaccinations.”

The Bush Center added: “Pink Ribbon Red Ribbon is a global health partnership founded by the George W. Bush Institute, the U.S. Government through the President’s Emergency Plan for AIDS Relief (PEPFAR), Susan G. Komen®, and the Joint United Nations Programme on HIV/AIDS (UNAIDS). The partnership — which has helped screen over 100,000 women for cervical cancer in Botswana, Tanzania, and Zambia in the last three years — will build on existing healthcare programs in Ethiopia and Namibia to add interventions to prevent, screen for, and treat cervical cancer. The disease continues to be the number-one cancer killer of women in sub-Saharan Africa, exacerbated by its connection with HIV, since HIV-positive women are four-to-five times more likely to contract cervical cancer than their HIV-negative peers.”

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