AMSALE’s first major rollout since before the pandemic, today’s launch included all ranges within the bridal house. This season also represents a homecoming for AMSALE Designer Michael Cho, who previously worked closely alongside the brand’s esteemed late founder, Amsale Aberra, for more than eight years. (Courtesy photo)
Press Release
LUXURY BRIDAL HOUSE AMSALE BRINGS BRIDES INTO A ROMANTIC, NATURE-INSPIRED DREAMSCAPE WITH ITS FALL 2022 COLLECTION
NEW YORK, October 6, 2021—Lately, brides are rethinking what a wedding looks like in the modern world; and, likewise, AMSALE has once again reimagined the modern wedding gown. Fueled by optimism, the luxury design house today unveiled its Fall 2022 collections. It’s a season of rebirth, wherein pure creativity, emotion and design come together like a butterfly emerging from the cocoon.
“Our direction this season was to focus on diversification and craft, so that each gown represents the vision of a different bride,” says Chief Creative Officer Sarah Swann. “The collections feature an exciting variety of textures, silhouettes and styles.” This season also represents a homecoming for AMSALE Designer Michael Cho, who returned to the label in March. Cho previously worked closely alongside the brand’s esteemed late founder, Amsale Aberra, for more than eight years.
(Courtesy photo)
(Courtesy photo)
(Courtesy photo)
For Fall 2022, Cho’s imagination was sparked by the hidden world of forest streams where life is nurtured and renewed amongst lush mossy banks. Sweeping architectural lines found in the silhouettes are reminiscent of the graceful carvings along the stream bed left by decades of gently flowing water. Branching patterns worked into the embroideries reflect the climbing flora that bloom along mossy pebbles. The lamella of rare aquatic mushroom caps inspired ribbed threadwork embellishments, while butterfly koi transform into romantic trains and skirts of pleated tulle. In contrast to the romantic natural world, Cho was also influenced by the old world of the Mediterranean region, where artistic bas relief designs carved from precious stone and sculpted from plaster adorned the architecture. “After more than a year of uncertainty and harsh realities in the wake of the pandemic, I wanted to bring to our brides a hopeful vision of renewed life and reinvigorated romance, like seedlings budding into a new world,” Cho says.
(Courtesy photo)
(Courtesy photo)
(Courtesy photo)
AMSALE’s first major rollout since before the pandemic, today’s launch included all ranges within the bridal house: AMSALE, Nouvelle Amsale, Little White Dress, Amsale Bridesmaids and Amsale Evening.
(Courtesy photo)
(Courtesy photo)
(Courtesy photo)
About AMSALE
Founded by Amsale Aberra and Neil Brown, The Amsale Group is one of the world’s leading luxury bridal houses, and widely credited as the inventor of the modern wedding dress. A Black-owned business headquartered in New Your City, with a salon on Madison Avenue, the collections including Amsale, Nouvelle Amsale, Amsale Bridesmaids, Little White Dress and Evening are carried in some of the finest bridal salons and specialty stores worldwide.
(Courtesy photo)
(Courtesy photo)
(Courtesy photo)
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