Photo Courtesy: Hub of Africa Fashion Week.
Tadias Magazine
By Tadias Staff
Published: Thursday, October 23rd, 2014
New York (TADIAS) – The 3rd Hub of Africa Fashion Week is underway in the Ethiopian capital, Addis Ababa. Clairvoyant Marketing Agency PLC and In the Bag — organizers of the event — announced that the two-day international runway show dubbed the “Editorial Edition” highlights twelve brands including designers Mahlet Afework (aka Mafi – from Ethiopia), Sheria Ngowi (Tanzania), Ruald Rheeder (South Africa), Taibo Bacar (Mozambique), Kahindo of Modanik (DRC), Mataano (Somali – Ayaan and Idyl), Katungulu Mwendwa (Kenya), Doreen Mashika (Zanzibar), Kepha Maina (Kenya), and Sandstorm (Kenya).
“For editors, buyers and industry tastemakers, there will be an up-close-and-personal presentation of designers and their collection,” states the announcement. “The Editorial Edition is created to fill the void of African designers on the global platform; by having the right editors on board we will be able to showcase the brands that are coming out of Africa. We are looking to make sure that business in the African Fashion Market is well represented and can fast-forward Africa as the fashion forward continent.”
The organizers add: “We are at the pinnacle of making fashion history. We realize that global brands also borrow from our cultures, which is why we see our designers as those that will carry us to the next frontier. Key editors and media including Fashion One TV, Vogue Italy, Zen Magazine, Pana TV, Designing Africa, Style Cartel, Latina Magazine and Tatler Magazine, as well as buyers such as FA254 of Germany will be attending.”
DHL is listed as logistics partner of this year’s event, which is taking place on October 23rd and 24th at Galani Coffee & Gallery in Addis Ababa.
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If You Go:
More information at www.hubfashionweekafrica.com
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